To be effective, we need strategies that address the multitude of reasons that lead young people to choose to drink.

Individually Focused

One: Provide Information

Educational presentations, workshops, or publications that provide accurate information on alcohol, tobacco, and other drugs, or current trends.

Two: Build Skills

Build cognitive and behavioral skills such as goal-setting, social skills, assertiveness, and decision-making.

Three: Provide Social Support

One-on-one or group discussion, counseling, or support groups that help individuals adopt and maintain a healthy lifestyle.

Environmentally Focused

Four: Reduce Barriers / Enhance Access

Increase the ease, ability, and opportunity to access services and support.

Five: Change Consequences / Incentives

Increase support and recognition for positive behaviors and impose penalties or required counseling for problem behaviors.

Six: Alter the Physical Design of the Environment

Make changes such as increased lighting, decreased alcohol outlet density and advertising, to reduce risk factors or enhance protection.

Seven: Change Policies and Rules

Promote changes or increase enforcement of laws, ordinances, or policies within communities or organizations.